Ami Ford



As someone who has worked with children in a range of settings, such as, nurseries, schools, hospitals, and the foster care system for nearly two decades, I have experienced working with children who have had anxiety, low self-confidence, anger problems, communication challenges and families that were frustrated and at a loss for solutions. Although I was able to support and guide them through these challenges, I couldn’t get to the root cause of their problems and to a stage where they feel they can manage and move past their issues.

Through my own NLP journey and certification process I have now developed the skills, techniques and solutions for children, their families, and adults alone to heal and overcome these challenges.

My passion is to help children and their families and ensure children are emotionally equipped while developing their mental skills and supporting them to grow into well-rounded and independent adults. In doing this, I am able to strengthen the family homes and build deeper connections and relationships.

Alongside working with children and their families I am also passionate about helping adults through their behavioural and emotional challenges, whether this is, feeling stuck, having low self-esteem, anxiety or struggling to meet their goals.

I work with children & young people in the following areas:

  • Anger management
  • Behavioural Challenges
  • Anxiety
  • Exam Stress
  • Body image
  • Bullying
  • Communication
  • Confidence in self-esteem
  • Exam stress
  • Fears and phobias
  • And loads more

My Qualifications:

  • Diploma in Childcare and Education – 2007
  • Dyadic Developmental Psychotherapy Level 1 – 2009
  • Foundation Degree in Healthcare Play Specialism – 2017
  • Integrated Working with Children & Families BA (Hons) Top-up Degree – 2020
  • Licensed Practitioner of NLP4Kids – 2021
  • NLP Practitioner – 2021

The work we do in Superheroes and the money we raise allows us to continue to support deprived communities areas, where children and young people don’t get access to 1.1 coaching or mental health workshops. Our funding allows us to provide practical tools and techniques to children, young people and parents so they can put their best foot forward in walking into a brighter and more successful future.